Three Crucial Things a Web Developer Does for You.
People often use the terms "web designer" and "web developer" interchangeably, but the truth is that there are some differences between the two. Web design is really the more artistic part of designing how the website will look. Web development encompasses the more technical aspects of how the website will function, taking it from looking good to working properly. Often one company can do both of these for you, but it is important that they are able to do both equally well. There are three crucial things that you need a web developer to do for you:
- The web developer writes the mark-up code for the website. This puts everything into a language that can be read and understand by your web browser so that the page displays the way the web designer intends it to. A good web developer knows how to write the code to be viewable in multiple browsers (IE, Firefox, etc) so that the majority of viewers can view the page properly and the web developer will verify that the site works in the various browsers before the job is complete.
- Usability engineering. This is one of the most vital functions of the web developer. This is the part where the web developer takes your website from looking good to being "user friendly". Your web developer must make sure that every link takes the viewer where it was intended and that everything on the website functions smoothly.
- Search engine optimization. Having a website that is properly search engine optimized means getting high search engine rankings which translates into more visitors to your website and ultimately more profits for your business. Having high-quality SEO content on your site is, of course, a big part of SEO, but the web developer is responsible for making sure the web crawlers can read your content in order to get a good search engine ranking.
A good web developer will be an expert in these three crucial things and more and will work closely with your website designer to create an attractive and functional website design that draws viewers in, gives them the information they need and guides them through the sales process to ensure that your business maximizes its profits on the web. Your online image is crucial to your success and both the appearance and functionality of your website combine to create a successful online image for you.